Update to our Amazon Buy with Prime test post from about 3-weeks ago. See link below to read the original post.
Our updated conclusions after 50 BWP transactions (see image below):
BWP has the highest AOV and Net AOV after fulfillment fees vs both D2C and FBA
BWP continues to be a win, we will continue with BWP and will include BWP in our D2C marketing efforts
Caveats:
· In our attempt to compare apples to apples when calculating Net AOV, we included all fulfillment and processing fees for orders from each channel while excluding storage fees and advertising costs.
Net AOV = AOV - Channel Fees
D2C Channel Fees = 3PL Pick/Pack + Shipping + Shopify processing fees
BWP Channel Fees = Amazon BWP Fees + Shopify processing fees
FBA Channel Fees = Amazon Referral + non-storage FBA fees
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