Reposting Jon Elder’s post since he beat us to the punch.
Our comment: Not much more to add other than you should have been prepared weeks ago and your Amazon Prime Day playbook is activating now. Don’t forget the Prime Day residual and halo effect starts and lasts up to 10 days before and after Prime Day so don’t let up on July 18th.
🤯 BREAKING 📣
Prime Day is set for July 16-17!
Sellers, this will make 2023’s Prime Day look like child’s play.
Quick Prime Day tips:
- 3-5x your PPC budgets for these two days only. Don't bother messing with bids.
- Stay by your computer to monitor your deals and any suppression issues that come up. The worst thing you can do is be at the beach and lose out on thousands of potential units sold.
- Audit your listings and make tweaks now. That's right, fire up those conservations with your designer and finally get that your images spruced up. We've all been there. Don't settle for "good enough."
- Have FBM ready as backup for your FBA listings so you never lose the buy-box.
- Talk to each of your social media influencer and start strategizing with them to drive all of their traffic to your Prime Day deals and Prime Exclusive Discounts.
As Caesar Flickerman says in the Hunger Games, "May the odds be ever in your favor."
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